BMW reveals Megacity plans

The forthcoming BMW Megacity vehicle, a zero-emissions electric city car, will be built at BMW’s Leipzig plant in Germany. The new car will be launched in the next three years, and will be badged as what BMW calls “ a sub-brand of BMW”. Recent speculation has suggested it will be a Mini. BMW has formed a joint… Read More →

TALK TALK: A LIGHT PAINTING CAMPAIGN : Michael Bosanko’s beautiful light graffiti create buzz

Talk Talk, the subsidiary of the U.K. telephone operator Carphone, has asked artist Michael Bosanko to create a video using light painting in emblematic London locations to promote their new 3G wireless offer. For those that missed the buzz around the technique of light painting, it is always best to consult good old trusty Wikipedia: “Light painting, also known as light… Read More →

The Evolution of Football Visa Advert Commercial

Great new ad for Visa entitled “Football Evolution” created by Saatchi & Saatchi, London. With the FIFA World Cup just a few months away, Visa a proud partner of the World Cup takes an average Joe and turns him into a football star through this advert as we watch him evolve into a superstar!

GUCCI GROUP CONFIRMS COMMITMENT TO ALEXANDER McQUEEN BRAND

Amsterdam, February 18th, 2010 – Gucci Group this morning confirmed its commitment to continue with the Alexander McQueen brand following the tragic death of its founder. Gucci Group CEO Robert Polet believes the Alexander McQueen brand has a strong future. The Group is providing all logistical, financial and human support to the Alexander McQueen team and working… Read More →

Target and Coca-Cola Commemorate the Year of the Tiger with a limited edition calendar

Target and Coca-Cola North America announced the availability of a limited-edition calendar to commemorate the Asian Lunar New Year and 2010, The Year of the Tiger. The calendar, which will be available in limited quantities at participating Target stores in the San Francisco Bay Area, features 12 original tiger-inspired images created by community-based artists, as well as… Read More →

Budget Air uses passengers to spread the word

This t-shirt says “Haha, I am flying for 51 Euro to Barcelona”. And on the back: “And back again”. As you might know by now, we love uncomplicated advertising that communicates a clear message. And that is exactly what this guerilla campaign by New Message does. Budget Air simply distributed these t-shirts among  its customers and they did… Read More →

Apple contrattacca e fa causa a Nokia

CUPERTINO, California — 11 Dicembre, 2009 — In risposta alla causa legale intentata contro l’azienda da Nokia, Apple® ha presentato oggi una denuncia sostenendo che Nokia sta violando 13 brevetti Apple. “Altre aziende devono competere con noi inventando le proprie tecnologie, non semplicemente rubando le nostre,” ha affermato Bruce Sewell, Consigliere Generale e Senior Vice President di… Read More →

Auping funny advert

Auping introduces ventilating pillows and duvets. The commercial for Auping, made by Selmore, very clearly communicates this message. We especially like the music that adds so much to the cinematograpic quality of it. Interesting is that the commercial is distributed through internet only. A relative cheap way of course to buy media attention. That is, if it has… Read More →

Armani Hotels & Resorts partecipa all’Arabian Travel Market di Dubai

In un elegante padiglione sarà esposto un allestimento delle atmosfere degli Armani Hotels & Resorts e Residences: un viaggio esclusivo nel cuore della filosofia dell’ospitalità di Giorgio Armani. In un elegante padiglione sarà esposto un allestimento delle atmosfere degli Armani Hotels & Resorts eResidences: un viaggio esclusivo nel cuore della filosofia dell’ospitalità di Giorgio Armani. Dubai, UAE… Read More →