Auping funny advert

Auping introduces ventilating pillows and duvets. The commercial for Auping, made by Selmore, very clearly communicates this message. We especially like the music that adds so much to the cinematograpic quality of it. Interesting is that the commercial is distributed through internet only. A relative cheap way of course to buy media attention. That is, if it has enough viral power. In other words, is it funny enough?