, the first website about Italy in Chinese language

Italian travel, wine, food, fashion and luxury goods issues are featured on the new website that introduces the European country to the Chinese public.

Shanghai, 04/12/2010 – It’s online, the first website about Italy in Chinese simplified language, dedicated to introduce to the Chinese people the very best that the European country has to offer in travel, wine, food, fashion and luxury goods. The website is an open window on the Italian lifestyle, with news and articles added on a regular basis about modern Italian life, culture and products.

The staff’s mission is to create a long-lasting conversation with lovers of Italy across China, acting as a “bridge to Italy” as well as a showplace of the Italian excellence. boasts different thematic channels.
The Travel category is a collection of articles and colourful photo-galleries about regions, cities and popular locations of one of the most visited tourist countries in the world. This section is a very useful starting point to plan a trip to Italy, as it also includes a list of Italian tour operators, hotels and accommodations that can be contacted directly. For this same reason it can be considered a useful tool for Chinese outbound tour operators too to reach Italian partners to build with advantageous relationships.
The Food section provides some general articles about Italian cooking, but also about foods and ingredients that make Italian cuisine so unique and appreciated the world over.
In the Wine section of one can find articles about the most famous Italian wines and learn more about why they have been praised since antiquity and continue to amaze drinkers today.
Elegance is in the Italian blood. So it is no wonder that some of the world’s most powerful fashion houses are based in Italy, not to forget that Italian interior design, Italian furniture, and generic Italian design are also some of the areas of eminence for Italy.

The Italian Style category will keep web users updated in the latest and the best that happens in the world of Italian style, in Italy as well as in China, where Italian brands are increasing their presence through the opening of new stores almost every day.
The Events section comprises articles and information about events organised by Italian organisations, companies or brands in China (cultural exhibitions, fashion shows, fairs) or about their participation to Chinese events like the Shanghai World Expo 2010.