, the first website about Italy in Chinese language

Italian travel, wine, food, fashion and luxury goods issues are featured on the new website that introduces the European country to the Chinese public. Shanghai, 04/12/2010 – It’s online, the first website about Italy in Chinese simplified language, dedicated to introduce to the Chinese people the very best that the European country has to offer in… Read More →

Lego Cl!ck campaign: find your ispiration

This recent online video campaign by toy manufacturer Lego is an excellent example of a brand using online advertising to reach out to and connect with its customers. Lego defines a Click moment as “that little bolt of excitement that hits when the solution to a problem suddenly becomes clear”. With this online video campaign, the brand… Read More →