Application store allows global smart phone users to discover & download exciting new applications
SEOUL, Korea – January 18th, 2010 – Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced the expansion of its application store, Samsung Apps. From late January 2010 Samsung Apps will be available to Omnia II (I8000) and OmniaLITE (B7300, I329) users in Singapore, Germany, Brazil and China. Users will benefit from immediate one-click access to a huge range of applications from games and social networking apps and even e-books.
Following the success of Samsung Apps in the UK, France and Italy, Samsung has worked to bring the simple but powerful smart phone experiences, enabled by Samsung Apps. Users can browse the intuitive application menus via their GPRS, 3G or Wi-Fi connections, before simply downloading applications with just one click.
“Beginning with the global expansion of Samsung Apps, Samsung will make its application store available to owners of its upcoming flagship models. Our goal is to help everyone to enjoy rich, personalised mobile experiences, wherever and whenever they wish,” said Kanghyun Kwon, Vice President of Samsung’s Media Solution Centre. “To help customers get the best out of their Omnia devices, we are carefully categorising our applications and services, making them accessible, easily searchable, and always relevant to you.”
Well-known applications such as Guitar Hero (Mobile Bus), Spiderman (Gameloft), Need for Speed (EA) and skin (Prompt) will all be available at launch, with more applications from a range of leading third-party publishers added throughout the year. Gameloft, Electronic Arts, Handmark, CrazySoft Limited, Paragon SW, Com2us, and Shazam are among those working with Samsung to develop Samsung Apps. In addition, local language-based applications will be provided to enhance usability.
Users in Singapore, Germany, Brazil and China can download the Samsung Apps client from Samsungmobile.com through wap. From mid-February, products in Singapore and Germany will be shipped with the Application Store pre-installed; these customers will also be able to take advantage of Kies – a new software suite that allows users to search and download applications directly from PCs. The applications are then installed onto a mobile device when synced with a PC, providing instant back up and peace of mind for application downloads.
The availability and launch-timing of the service may vary depending on service provider and country. Customers can learn more about Samsung Apps, browse featured applications and download Kies at www.samsungapps.com.
A variety of applications will be demonstrated at Samsung Exhibition Stand 8B169 and Stand 8B177, Mobile World Congress 2010.
Follow Samsung at Mobile World Congress 2010 at www.twitter.com/SamsungMWC
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.