BARCELONA, Feb. 16, 2010 – LG Electronics (LG), a global leader and technology innovator in mobile communications, has showcased its new LG Mini (LG GD880), the world’s first feature phone to support 3-Way Sync service, at the Mobile World Congress. The mobile trade show began on the 15th of February in the Spanish city of Barcelona and will run until the 18th.
Measuring 10.6mm in depth and weighing just 99g, the LG Mini boasts an array of superb features including LG’s 3-Way Sync service, called LG Air Sync. This nextgeneration mobile technology enables users to continually sync the data on their phones
with information stored on their PCs and their browser history over a wireless network, ensuring that contents such as photos, video clips, calendars and phone books can be updated and accessed at all times. As the first feature phone to support LG Air Sync, a form of the cloud computing so far available only on smartphones, LG expects the LG Mini to generate considerable buzz on the market.
“We live in an information-oriented society with vast amounts of data and content scattered all over the place. Because of this, one of the major battles in the future mobile market is likely to be in the data management technology industry, focusing on seamless access among different devices,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We have developed the LG Mini, which offers technological integration with its unique LG Air Sync service, in response to this trend.”
In keeping tabs on users’ personal preferences and information, the LG Air Sync works in three ways. First, through the History Sync function, the phone’s browser is updated with the 100 most recent websites users visited on their PC, allowing users to return to the exact webpage where they left off. Second, through the Personal Information Manager (PIM) Sync function, contact details and daily plans in the LG Mini can be transferred to user’s PC. Even when users lose or misplace their phone, any important data will be still accessible through their PC. Finally, with the R-Click function, pictures and information on users’ PCs can be transferred instantly to the LG Mini, meaning any picture on a website can become the LG Mini’s wallpaper with just a simple click of the mouse.
The smallest and slimmest 3.2-inch full touchscreen phone on the market today, the LG Mini also comes with speedy web browsing and fast push email functions for even greater user convenience. Thanks to powerful SNS features, users can easily keep in touch with friends online via social network sites such as Facebook and Twitter while also getting constant updates of what their friends are up to.
With its tiny frame, the LG Mini also boasts a 5.0 megapixel camera, Wi-Fi, A-GPS, FM radio and 7.2 Mbps HDSPA. The LG Mini will be available in Europe from March, followed by other markets.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.