Tommy Hilfiger connects fashion and charity. In aid of Breast Health International, an internationally know organisation with the goal of finding cures for breast cancer, he presents his fourth Limited Edition Bag. Two muses of the world of photography, topmodel Milla Jovovich, the face of the new campaign and Model and photographer Helena Christensen are supporting Hilfiger. Christensen, former spokeswoman of the campaign in 2009, is shooting the pictures with Milla Jovovich.
„I’m happy to continue to support Breasts Health International together with Milla Jovovich and Helena Christensen” says Tommy Hilfiger. “We can raise awareness for breast cancer with our Limited Edition Bags – and give our clients the opportunity to be a part of it.”
„I’m happy to support charitable projects. That’s why I’m happy to be the new face of Tommy Hilfiger’s new campaign to support Breast Health International, “ says Mila Jovovich. “It’s an honor to be part of this campaign. I hope that together we can change the life of thousands of people who are affected by this horrible disease.” Helena Christensen, Milla Jovovichs predecessor, also continues her partnership with Tommy Hilfiger by photographing Milla Jovovich for the current campaign.
The signal red bag is available at Tommy Hilfiger Flagship stores from mid april on. 50% of the revenues are for the benefit of Breast Health International.