LG Electronics (LG), a global leader and technology innovator in consumer electronics, will introduce 3D LCD TVs in India via a partnership with Valuable Group, the leading media company in the market.

Valuable Group is the biggest media and entertainment company in India, operating 1,700 cinemas with a 40 percent market share. The company recently acquired the global broadcasting license for Indian Premier League, the country’s professional cricket league.

LG 3D TVs will be deployed in venues where cricket fans gather, including public bars and restaurants across the country, to coincide with Valuable Group’s live 3D broadcast of the final four games of the Indian Premier League in April. Indian cricket fans will be able to enjoy the action in stunning 3D, making this the first time any sporting event has been broadcast in 3D in the country.

“This partnership makes LG the first company to provide 3D televisions to an overseas media company, the key target market in the early stage of 3D TV development,” said Havis Kwon, Executive Vice President and head of the LCD division of LG. “This arrangement will secure LG’s position in the 3D TV market in India.”

The model to be supplied to Valuable Group was first launched in Korea in August 2009 and is one of the first commercially available 3D TVs in the world. The screen is viewed using polarized filter glasses, which are light in weight and affordable, enabling large groups of people to enjoy brighter 3D pictures regardless of viewing angle or distance.