Red Bull has successfully used branded content videos to utilise its large online audience in a smart way. The most recent example is a video featuring stunt performer Travis Pastrana breaking a world record with a spectacular rally car jump. A few minutes after the clock struck 2010 (on the East Coast, that is), Travis Pastrana jumped his… Read More →
Along with the Nike Mercurial Vapor V, one of the most eagerly awaited football boots of 2009 was the Nike Mercurial Vapor Superfly. The incorporated Flywire technology is based on a sprint spike concept which caused huge interest when it was introduced in Beijing for the 2008 Olympic Games.
The “world’s greatest road race” is ever more international. Over 1400entry registrations from Europe, Asia, North and South America, and even Africa. After its acclaimed Christmas Gala with Salvatore Accardo, the Mille Miglia now has another success in hand: a great increase in registration for the 2010 regularity race.
Still with us? Heineken continua a far parlare di sé con una nuova idea di Guerrilla marketing con un fenomeno destinato a colpire un pubblico su larga scala. Il 21 Ottobre, in occasione di Real Madrid-Milan, Heineken (sponsor della UEFA Champions League) ha organizzato un apprezzato scherzo a numerosi tifosi del Milan che si sono visti costretti, dall’amico, fidanzata, direttore di lavoro,… Read More →
Samsung Electronics Co., Ltd., the Worldwide Olympic Partner for Wireless Communications Equipment, today unveiled its Vancouver 2010 Olympic Winter Games theme, “Discover Your Every WOW Moment,” and Games-related programs – including its Team Samsung athletes – at the company’s event in Vancouver on June 23, International Olympic Day. Samsung launched a new program to link fans to… Read More →