adidas Introduces the Barricade 6.0 – Iconic tennis shoe celebrates 10th anniversary

adidas proudly presents its brand new version of the legendary Barricade. The Barricade 6.0 features unrivalled stability and durability characteristics and surprises with a new design and reduced weight. Justine Henin, Andy Murray, Ana Ivanovic and Jo-Wilfried Tsonga will wear the Barricade 6.0 at the 35th edition BNP Paribas Open in Indian Wells.

European Football Leagues Turn (RED) to Lace Up. Save Lives

Three leading European football leagues will turn (RED)™ this weekend as Nike introduces a special edition(PRODUCT)RED™ ball in the leagues’ home fixtures to raise awareness of the (NIKE)RED ‘Lace Up. Save Lives’ partnership. In a unified show of support for the global initiative, England’s Barclays Premier League, Spain’s La Liga BBVA and Italy’s Serie A TIM will use… Read More →

Pubblicità Usa, il web pronto al sorpasso

Si prevede il sorpasso. Nel 2010 negli Stati Uniti l’online supererà il cartaceo per investimenti pubblicitari. Per quest’anno si calcola, infatti, un budget complessivo di 368 miliardi di dollari. Il 32,5% verrà speso sul Web e il 30,3% sulla carta stampata. Si tratta di una prima volta storica, che molti sui aspettavano, ma per la quale adesso… Read More →

BURTON DEMO TOUR SPECIAL EDITION 13-14 Marzo Pila (AO)

Ultimo appuntamento della stagione con il Burton Demo Tour “Special Edition” a Pila! Il Burton Demo Tour nella sua versione allargata, dopo aver toccato i migliori resort montani della penisola, arriva all’ultimo stop di questa stagione sulle splendide cime della Val d’Aosta. Sabato 13 e domenica 14 marzo lo sponsor village Burton sarà a Pila, per concludere… Read More →

PUMA ACQUIRES EQUIPMENT BRAND COBRA GOLF

Sportlifestyle company PUMA announces today that it has signed an agreement to acquire 100 percent of the golf equipment brand Cobra Golf from Acushnet Company, the golf business of Fortune Brands, Inc. The acquisition includes the Cobra brand as well as related inventory, intellectual property and endorsement contracts and is subject to customary closing conditions and regulatory… Read More →