Amazon Adds New Features to Kindle for PC Application

Customers using Kindle for PC can now edit notes and marks, experience full-screen reading mode, change the background color, and control the brightness of the screen.

SEATTLE, May 19, 2010 (BUSINESS WIRE) –Amazon.com, Inc. (NASDAQ: AMZN) today announced new features for “Kindle for PC,” the free application that lets readers around the world enjoy Kindle books on their personal computers. Kindle for PC now enables customers to edit notes and marks, experience full-screen reading mode, change the background color, and control the brightness of the screen. With Kindle for PC, readers can discover and read from over 540,000 books in the Kindle Store — the largest selection of the most popular books that people want to read — including New York Times Bestsellers and New Releases from $9.99. Like all Kindle apps, Kindle for PC includes Amazon’s Whispersync technology, which saves and synchronizes a customer’s notes, highlights, bookmarks and last page read across their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android phones, so customers always have their reading material with them and never lose their place.

“We have been working hard to enhance our Kindle application experiences and are thrilled to be adding new features to Kindle for PC,” said Jay Marine, director, Amazon Kindle. “Kindle for PC lets customers enjoy more than 540,000 books in the Kindle Store even if they don’t yet have a Kindle, and its the perfect companion application for the millions of Kindle and Kindle DX owners.”

Now Kindle for PC has even more features to enhance the Kindle book reading experience on a PC, including:

Purchase, download and read more than 540,000 books, including 96 of 110 New York Times Bestsellers, plus tens of thousands of the most popular classics for free directly from their PC. Bestsellers such as “Backlash” by Aaron Allston, “Big Girl” by Danielle Steel, “The Immortal Life of Henrietta Lacks” by Rebecca Skloot and “The Lost Symbol” by Dan Brown, and hundreds of thousands of other popular books are $9.99 or less in the Kindle Store
Browse by genre or author, and take advantage of all the features that customers enjoy in the Kindle Store, including Amazon.com customer reviews, personalized recommendations and editorial reviews
Read the beginning of books for free before they decide to buy
Synchronize last page read between their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android phone
Access their entire library of previously purchased Kindle books stored on Amazon’s servers for free
Choose from three different color modes: read in white, sepia, or black color modes and adjust the brightness of the display from within the app
Choose from more than 10 different font sizes and adjust words per line
View and edit notes and highlights marked on Kindle and Kindle DX
Read books using full-screen mode of their PC
Zoom in and out of text with a pinch of the fingers (Windows 7 users only)
Kindle for PC is available for download at http://www.amazon.com/KindleforPC.