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06 April 2010

Nike commercial about Mercurial Vapor Superfly

In the past years we haven’t seen many Nike commercials that talk about product features. Usually Nike advertising is about attitude, stamina or fun. But once you’ve read what Nike has to say about its new, state of the art ‘Mercurial Vapor Superfly II’, you understand that an instrumental ad was inevitable.

by Scarlett in Communication, Advertising, Fashion, Communication, New Media, Sport, Tech / No Comments
06 January 2010

Mercurial Vapor Superfly: the new technology boot

Along with the Nike Mercurial Vapor V, one of the most eagerly awaited football boots of 2009 was the Nike Mercurial Vapor Superfly. The incorporated Flywire technology is based on a sprint spike concept which caused huge interest when it was introduced in Beijing for the 2008 Olympic Games.

by Scarlett in Communication, Advertising, Fashion, Sport / No Comments

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