Product placement: sometimes called “embedded marketing”, is a form of advertising where an ad is placed somewhere that is usually devoid of ads, often subtly and without the viewer fully noticing it. In some cases, product placement is not strictly a matter of business. Including familiar brands and products in the world characters inhabit can make that world seem more realistic. For instance, most movies feature cars – not every movie in history has gotten money from car companies, though. Still, some instances of product placement are so obvious, so transparent as to be strange and jarring. Read all of Product Placement

PUMA: it is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. Read all of Puma

Pirelli Foundation: created in 2009, promotes and spreads knowledge of the cultural, historic and documentary patrimony of the Pirelli Group. Among the Foundation’s aims is to add value and support to cultural initiatives are similar to and coherent with Pirelli’s entrepreneurial culture. The Foundation’s headquarters are in Building 134 in Bicocca, a historic building in the Pirelli area, completely restructured for the purpose. In its new home, in addition to its offices, the Foundation will house the rooms dedicated to Pirelli’s Historic Archives and those for organizing initiatives and meetings for the public. The Foundation’s logo reproposes the historic branding of the company from the early 20th century. Read all of Pirelli Foundation