In the past years we haven’t seen many Nike commercials that talk about product features. Usually Nike advertising is about attitude, stamina or fun. But once you’ve read what Nike has to say about its new, state of the art ‘Mercurial Vapor Superfly II’, you understand that an instrumental ad was inevitable.
The advert titled Rugby (Hello) was done by WIEDEN & KENNEDY AMSTERDAM advertising agency for NIKE company in Netherlands. It was released in the March 2010. Business sector is Clothing & footwear. “HELLO. France welcomes her English friends. We look forward to a nice 100th anniversary match.”
NIKE, Inc. (NYSE:NKE) today announced that Hilary Krane is joining the company as Vice President and General Counsel, reporting to company CEO Mark Parker. Krane, 46, joins Nike from Levi Strauss & Company, where she had worked since 2006 as Executive Vice President, General Counsel and Corporate Affairs. Krane brings global experience in corporate governance, securities, mergers… Read More →
Three leading European football leagues will turn (RED)™ this weekend as Nike introduces a special edition(PRODUCT)RED™ ball in the leagues’ home fixtures to raise awareness of the (NIKE)RED ‘Lace Up. Save Lives’ partnership. In a unified show of support for the global initiative, England’s Barclays Premier League, Spain’s La Liga BBVA and Italy’s Serie A TIM will use… Read More →
” This year, the Dutch National Team will head to South Africa with newfound resolve, unity, and focus, determined to come home champions. To do it, they’ll need more than beautiful skill and brilliant play. They’ll need a passion never before seen in Dutch football. To win it all this year, they’ll have to give everything they… Read More →
Along with the Nike Mercurial Vapor V, one of the most eagerly awaited football boots of 2009 was the Nike Mercurial Vapor Superfly. The incorporated Flywire technology is based on a sprint spike concept which caused huge interest when it was introduced in Beijing for the 2008 Olympic Games.