Philips and LUCI open the eighth annual international City People Light awards for 2010 entries

Eindhoven, The Netherlands – As urban lighting becomes an increasingly essential component of town planning, and a major element of a city’s identity, Philips and LUCI (the Lighting Urban Community International association) are to invite cities all over the world to celebrate their enhancement of urban living by launching the eighth annual international city.people.light awards. Urban lighting… Read More →

adidas Introduces the Barricade 6.0 – Iconic tennis shoe celebrates 10th anniversary

adidas proudly presents its brand new version of the legendary Barricade. The Barricade 6.0 features unrivalled stability and durability characteristics and surprises with a new design and reduced weight. Justine Henin, Andy Murray, Ana Ivanovic and Jo-Wilfried Tsonga will wear the Barricade 6.0 at the 35th edition BNP Paribas Open in Indian Wells.

European Football Leagues Turn (RED) to Lace Up. Save Lives

Three leading European football leagues will turn (RED)™ this weekend as Nike introduces a special edition(PRODUCT)RED™ ball in the leagues’ home fixtures to raise awareness of the (NIKE)RED ‘Lace Up. Save Lives’ partnership. In a unified show of support for the global initiative, England’s Barclays Premier League, Spain’s La Liga BBVA and Italy’s Serie A TIM will use… Read More →

PUMA ACQUIRES EQUIPMENT BRAND COBRA GOLF

Sportlifestyle company PUMA announces today that it has signed an agreement to acquire 100 percent of the golf equipment brand Cobra Golf from Acushnet Company, the golf business of Fortune Brands, Inc. The acquisition includes the Cobra brand as well as related inventory, intellectual property and endorsement contracts and is subject to customary closing conditions and regulatory… Read More →

You are never too Ugly to Model!

At the London-based modeling agency “Ugly Models,” there is absolutely no room for traditional beauty. UGLY Model Agency is the first and still the best character model agency in the world. Ugly enterprises were started in 1969 by two photographers who recognized a gap in the modeling market for “interesting” faces. They created a niche for itself in… Read More →

Coca-cola happiness machine: where will happiness strike next?

Coca Cola recently took the “Happiness Factory” concept out of the television and into the common room of a New York City university. A specially rigged Coca Cola vending machine was set up overnight in Marilac Hall at St John’s University in Queens, with five hidden cameras ready to catch the action. Next day students were surprised… Read More →

Emergency Baloon saves your life

The cognitive balloon concept has been designed to ensure maximum safety for the swimmers that alerts the lifeguards about a swimmer’s danger. This concept aims to eliminate the difficulties of seashore lifeguards to spot a person in danger and their exact location, which is one of the key reasons of beach fatalities. Also, it eliminates the hassle… Read More →