Battle for World Cup exposure
In an exclusive interview with MeetTheBoss.tv, Adidas CEO Herbert Hainer speaks about his efforts to knock Nike off the Top Spot in 2010 by leveraging on the firm’s US$200 million World Cup sponsorship push.
In an exclusive interview with MeetTheBoss.tv, Adidas CEO Herbert Hainer speaks about his efforts to knock Nike off the Top Spot in 2010 by leveraging on the firm’s US$200 million World Cup sponsorship push.