Red bull no limits: very viral contents !

Red Bull has successfully used branded content videos to utilise its large online audience in a smart way. The most recent example is a video featuring stunt performer Travis Pastrana breaking a world record with a spectacular rally car jump. A few minutes after the clock struck 2010 (on the East Coast, that is), Travis Pastrana jumped his… Read More →

Boom in Requests to Enter the Mille Miglia 2010

The “world’s greatest road race” is ever more international. Over 1400entry registrations from Europe, Asia, North and South America, and even Africa. After its acclaimed Christmas Gala with Salvatore Accardo, the Mille Miglia now has another success in hand: a great increase in registration for the 2010 regularity race.