GIORGIO ARMANI S.p.A. PRESENTS THE NEW ARMANI JEANS TOTAL EXPERIENCE …take control of your style!
Giorgio Armani S.p.A. presents the latest Armani Jeans collection for Spring-Summer 2009 with a state-of-the-art technology project which Saatchi & Saatchi reserved exclusively for Giorgio Armani and will be used for the very first time online. A fusion of experimentation and innovation gives life to a unique experience of its kind. This project overturns the traditional surfing concept and gives users total interactivity. Thanks to a video experience, users can actually enjoy their first total interactive web moment, moving in a dynamic 3D space which is not created with three-dimensional models but filmed with special cameras. Within this filmed reality, users are in full control of the experience and can see the entire Armani Jeans collection, picking different garments to create a new look every day to reinvent their personal style. ‘Take control of your style!’ is the online byword at www.armanijeans.com. For further information, please…
www.armanijeans.com