GIORGIO ARMANI OPENS ARMANI/5th AVENUE IN NEW YORK
On February 18, 2009 Giorgio Armani comes to the most celebrated street in New York. Fifth Avenue has been the focal point of many contemporary and historical events, and has featured in novels such as Edith Wharton’s The Age of Innocence, and countless films in which its most famous buildings such as the Empire State Building or the New York Public Library have played a major part. As for the museums, there are so many that the section that fronts Central Park is known as Museum Mile. “A really exciting challenge – that is how I would describe our new concept store, Armani/5th Avenue in New York. It is a special project requiring a degree of courage, as it brings together in one space different elements such as Armani Jeans and Emporio Armani side by side with Giorgio Armani. I was determined to send out a clear message of change, interpreting the current trend for mixing genres, juxtaposing items in different price brackets. You could say that this…
ARMANI 5th AVENUE