BlackBerry App World Launches in Taiwan
Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced that BlackBerry App World™ is now available for BlackBerry® smartphone* customers in Taiwan, offering them a broad mix of free mobile applications. Customers can now download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com. BlackBerry App World can be conveniently accessed over both Wi-Fi® and mobile networks in Taiwan and it automatically presents customers with the relevant catalog of applications available for their specific BlackBerry smartphone model.
“We are thrilled to bring BlackBerry App World to customers in Taiwan,” said Norm Lo, Vice President, Asia Pacific, Research In Motion. “BlackBerry App World enables customers to discover and download a wide range of business, productivity and entertainment applications, enriching their mobile experience at work or play.”
“Taiwan Mobile is proud to be the only mobile carrier offering BlackBerry products and services in Taiwan and we are very excited with the introduction of BlackBerry App World in the market,” said Cliff Lai, Chief Operating Officer of Consumer Business Group, Taiwan Mobile. “BlackBerry App World will open up great business opportunities for developers and mobile operators and it will offer consumers a wide range of mobile applications to create a richer mobile experience. Taiwan Mobile will support BlackBerry App World and continue working with developers to build more applications on the BlackBerry platform.”
Key Features include:
Front Page Carousel – BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications vary from time to time, helping users discover new applications.
Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
Categories – BlackBerry App World features a variety of application categories, including entertainment, games, IM and social networking, news, weather, productivity and more.
Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities.
Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.
Application Storage – BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
Update Notifications: Users can be notified of updates to applications they’ve downloaded on BlackBerry App World.
BlackBerry App World is also accessible from a user’s desktop computer at www.blackberry.com/appworld.
Popular BlackBerry App World applications available in Taiwan include: CX Mobile; Taiwan Railway timetable & fares; Plurk (coming soon); PBA Bowling 2 Lite; Chinese games like Crazy Monkey Spin, Nightclub Fever, Captain Galactic-Super Space Hero, Tower Bloxx New York and Dictator Defense; BlackBerry® Messenger; Facebook® for BlackBerry smartphones; Windows Live™ Messenger for BlackBerry smartphones; Twitter® for BlackBerry smartphones; and Bloomberg Mobile.
* BlackBerry App World is available for BlackBerry smartphones that include a trackball, trackpad or touch-screen running BlackBerry OS 4.2 or higher. These include the BlackBerry® Storm™ and BlackBerry® Bold™ series of smartphones, which are available from Taiwan Mobile. Users require an active BlackBerry data service plan to access BlackBerry App World. Data charges may apply for customers that have limited data plans.