Light Up Winter with Glow-in-the-Dark Running
The distinctive adidas by Stella McCartney collection enters the fall/winter 2010 season continuing to re-define and challenge traditional sport silhouettes by introducing an innovative new glow-in-the-dark story within the best-selling running category. The functional fashion collection remains the only line available for women that is a true fusion of performance and style, combining cutting-edge adidas technologies with Stella’s unique designs.
Stella McCartney says: “Running is one of our most popular categories and for me to make it have its own point of view is really key. I think that we did it this season in a direct way by looking at glow-in-the-dark. When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier. But at the same time we used it on a leopard print, so it’s not so masculine and graphic. We also have glow-in-the-dark key rings which have a nice sense of humour, which you can have if you are a man, a woman, or a kid.”
Alongside this season’s stunning new glow-in–the-dark Running story, the unique line introduces the new fall/winter 2010 Wintersports range which features sleek and sexy high-performance silhouettes, body-hugging jackets and eye-catching alpine snow scene graphics; highlights include the Image Jacket, the Seamless Tight, the All in One and the Ski Fleece.
Stella McCartney adds: “For me, this season Wintersports has got great attitude, it’s very bold; some of the fleecy pieces are quite edgy. The Wintersports slim pants and tight jackets are very figure-hugging, they look really stylish, and it’s important to be a stylish skier because it’s one of the few sports where you can take fashion to the slopes and it can translate well.”
Another highlight for fall/winter 2010 is the sexy and vivacious Gym Studio collection which this season pushes traditional sports silhouettes even further by fusing highly technical fabrics with fashion. The range features standout design details including ultra-fashion, lace-look, graphical floral prints and engineered burn-out tees, an expressive colour palette with dark purple and dark grape mixed up with neon yellow and high pink. Highlights include the Image Seamless long-sleeve top with the Seamless Tight and the Studio Light jacket in dark grape and the Adular Packaway shoe.
Stella McCartney comments: “We have some great engineered pieces and I would say they are a bit sexier this season. The colour palette, with dark but warm berry tones, and organic pieces, is great with the paint splash effect.”
This season’s collection also continues to offer new styles in Tennis, Golf and Gym Yoga alongside Running, Wintersports and Gym Studio collections.
The fall/winter 2010 collection hits retail in around 633 stores from July 2010, including high-end department stores – such as Lane Crawford, Isetan, Harrods and Nordstrom – as well as adidas Sport Performance and Stella McCartney stores, leading e-retailers and selected sports retailers globally. Apparel prices range from around 45 Euro for the Tennis Performance Bra Top and Performance Hot Pant up to 450 Euro for the Wintersport Ski performance padded jacket. Footwear starts at around 50 Euro for the Bacalit Ballerina and goes up to 200 Euro for the Galmei Boot in the Wintersports collection. Accessories are from 12 Euro for the tennis wristband and up to 160 Euro for the Fashion Sport Bag.