BULGARI’S COMMITMENT TO SAVE THE CHILDREN TO CONTINUE THROUGHOUT 2010
100,000 euros have already been devolved this year to the children of Haiti thanks to the continuation of the sales of the silver ring and pendant specially created for the campaign.
Save the Children is the largest independent international organisation for the defense and championing of children’s rights, present in over 100 countries around the world.
Nicola Bulgari, Vice Chairman of the Bulgari Group announced that Bulgari renewed their partnership and commitment to the organisation during a Bulgari auction held at Christie’s in New York on December 8th 2009. The evening represented the grand finale of all the initiatives held throughout the year that celebrated the brand’s 125 year anniversary, including the culmination of the company’s major fund-raising project to support Save the Children.
In February 2009 Bulgari launched a special ring and pendant for the campaign that quickly became the symbols par excellence of their commitment to Save the Children. Both items are made in silver, paying tribute to the company’s founder Sotirio Bulgari, who started as a silversmith; Save the Children’s logo is engraved inside of each piece. The items will continue to be sold throughout 2010 in all BVLGARI stores worldwide, select department stores, and on Bulgari’s e-commerce website (active in the USA) for €290 each, of which €50 will be donated to the Save the Children.
Bulgari’s January 2010 sales report confirms that they have already donated €100.000 this year to STC’s efforts in Haiti. These funds will support the survival, rapid recovery and immediate needs of children who were affected by the terrible earthquake.