Messi and Villa Launch adidas Lightest Ever Football Boot

Adidas football superstars Leo Messi and David Villa proudly presented the F50 adiZero; adidas’ lightest ever football boot, during  a speed themed event at the Circuit de Catalunya in Barcelona. The revolutionary new boot weighs an astonishing 165 grams* and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.Lionel Messi will be… Read More →

BMW 328 Touring Coupé wins the 2010 Mille Miglia

70 years after its victory in the 1940 Mille Miglia, the BMW 328 Mille Miglia Touring Coupé has once again emerged as the winner of this tradition-steeped Italian event. Giuliano Cané and Lucia Galliani authoritatively steered the Coupé through the numerous trials and clocked up the 1,000 miles through Italy without a single technical hitch. Enzo Ciravolo… Read More →

Red Bull Racing rules in Spain

Mark Webber can rightly say that this was the perfect race weekend for any driver – Pole on saturday, win on sunday and in general in a league of his own. Red Bull Racing was the team to beat again in Barcelona and nobody even came close to Mark Webber who won by a comfortable margin. Sebastian… Read More →

PUMA enters Volvo Ocean Race 2011-2012

PUMA announced today it will participate in the Volvo Ocean Race 2011-2012 after placing 2nd second overall in the 2008-2009 competition. The race, known as the “Everest of sailing,” begins in October 2011 in Alicante, Spain and ends in Galway, Ireland in June 2012. The eight stopovers in between include: Cape Town, Abu Dhabi, Sanya (China), Auckland,… Read More →

Adidas Re-energise your Workout Wear

This season’s bright and energetic range enters fall/winter 2010 continuing to create inspiring and stylish sport silhouettes by combining leading adidas technologies and design innovations providing personalised training gear for every workout over 365 days of the year. Highlights include the latest adidas footwear innovation; the new FLUID TRAINER is a lightweight shoe offering full flexibility and… Read More →

Puma a new ecology company

Sportlifestyle Company to offset CO2 Footprint of World Cup Teams’ Travels to and in South Africa Sportlifestyle company PUMA will completely offset its own global CO2 emissions to become the first carbon neutral company within the sportlifestyle industry, PUMA announced on Thursday at ‘The Business for the Environment Summit’ (B4E) in Seoul. In addition, PUMA will offset… Read More →