BMW Event Forum
BMW offers distinctive settings and unique facilities for events of all kinds. Since BMW Welt, BMW Museum and BMW Classic joined together to form the BMW Event Forum in March 2010, coordinated event planning has been available for all three locations. Through this central channel for all event-related issues, BMW is able to assure a professional event service. It also means that an event’s opening ceremony, main programme and finale can easily be hosted at the three different venues, for example.
BMW Welt – The dynamic glass and steel building with the “flying roof” designed by COOP HIMMELB(L)AU impresses with its versatility: Located directly adjacent to the Olympiapark, BMW Welt serves not only as a major attraction for some two million visitors a year, but also as an established venue for exceptional events, offering ideal conditions for unique gatherings. Numerous state-of-the-art rooms are available for events of all sizes and types, from a high-tech auditorium to a business centre to indoor and outdoor terraces.
BMW Museum – Inspired back in the Seventies by futuristic urbanity, the BMW Museum was modernised and expanded by ATELIER BRÜCKNER and ART+COM in a two-and-a-half-year remodelling phase, before reopening two years ago. The unusual spaces and projection surfaces it offers can be individually configured and used for presentations. The exhibits on display can also be successfully incorporated into events.
BMW Classic – This fascinating collection of vehicles not otherwise accessible to the public, provides the ideal setting for exclusive events. The BMW Group Classic facilities house treasures from 90 years of BMW history, from the earliest motorcycles to highlights of BMW automobile construction to racetrack legends.
The BMW Event Forum, managed by Sinja Kaiser, serves as the central contact for all three locations: BMW Welt, BMW Museum and BMW Classic. Scheduling, reservations and location check are all available from a single source.
The BMW Event Forum also launched a Preferred Partner Programme for event organisers in April 2010.
Come and visit us at the IMEX in Frankfurt, Stand G100, from 25-27 May 2010.