Toshiba Combines Key U.S. Subsidiaries to Strengthen Consumer Products Business
Toshiba America Information Systems, Inc. (TAIS), a worldwide leader in laptops, and Toshiba America Consumer Products, L.L.C. (TACP), a leading provider of a full line of home entertainment products, announced that they will be unified into a single operating company. The strategic move is designed to take full advantage of the ongoing digital convergence in the U.S. market by combining the resources of each company to provide the industry’s broadest and strongest range of digital products.
Headquartered in Irvine, Calif., TAIS markets and sells a wide range of information technology products, including the industry leading laptop computers, storage devices, key telephone systems and industrial camera products in the U.S.
TACP, headquartered in Wayne, New Jersey, markets and sells a full line of home entertainment products, including high definition flat panel TVs, Blu-ray Disc™ players, TV/DVD combination products and portable DVD players.
This initiative will integrate TACP as part of the Digital Products Division (DPD), a division of TAIS. The new operation will be located at the current TAIS headquarters in Irvine, Calif. and the unification process will commence on July 1, 2010.
This unification will leverage the convergence between PC and TV technologies and will generate synergies in sales, service, marketing and communication activities, thereby strengthening Toshiba’s overall brand image and increasing brand awareness.
The convergence between information technology and visual products continues to evolve in the U.S. market. By combining the U.S. operations of two of Toshiba’s pivotal businesses, Toshiba will further its market leadership and will be better positioned to offer new products and services to customers.
Under this unification, TAIS will market and sell a full line of LED and LCD TVs, TV/ DVD combination units, Blu-ray Disc players, portable DVD players, and DVD player and recorder products, as well as laptop computers, hard drives, industrial camera products, telecommunication systems and imaging systems with which TAIS has been involved for many years and leads the market.
“This integration of our PC and TV business makes us the strongest player in the combined category in the U.S. and allows us to be a leader in providing synergies between the products and in offering innovative solutions for the connected home,” stated Mark Simons, president of Toshiba America Information Systems. “We will also achieve efficiencies of operation that further enhance our competitiveness.”
In addition to TAIS, Irvine, Calif. is also home to other Toshiba America subsidiaries, including Toshiba America Business Solutions, Inc. (TABS), Toshiba America Electronic Components, Inc. (TAEC) and Toshiba America Medical Systems, Inc. (TAMS). Additionally, the location offers easier access to overseas manufacturing facilities, as well as to Toshiba Corporation which is headquartered in Tokyo, Japan.
About Toshiba America Information Systems Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.
TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high technology, a diversified manufacturer and marketer of advanced electronic and electrical products. These products span from information & communications systems; digital consumer products; electronic devices and components; as well as power systems including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 199,000 employees worldwide and annual sales surpassing US$73 billion