Responding To The Remarkable Growth Of Blu-Ray™ Hardware Warner Bros. Home Entertainment Group Expands Its DVD To Blu-Ray Upgrade Program
May 6, 2010 – Burbank, CA – Responding to the extraordinary growth of Blu-ray set-top hardware, Warner Bros. Home Entertainment Group has expanded its “DVD2Blu” upgrade program. Starting today, consumers can select from 90 of Warner Home Video’s most popular titles to upgrade that include the action-packed “Under Siege” and “Superman II: The Richard Donner Cut” as well as classics from the 1980s including “Risky Business” and “The Lost Boys.”
According to recently published figures by the Digital Entertainment Group, sales of Blu-ray hardware for the first quarter of 2010 increased by 125 percent over the same period in 2009. The DVD2Blu program will serve as a great way for new Blu-ray owners to jump start their Blu-ray Disc collections.
Launched in 2009, DVD2Blu.com is a site that allows consumers to upgrade the movies they already own on DVD to Blu-ray Disc™, the absolute best in 1080p high definition picture and sound. The process to upgrade is simple. Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc. Titles such as “V for Vendetta,” “Deliverance” and “Ocean’s Eleven” can be upgraded for as little as $4.95 plus shipping and handling charges. For a complete list of titles visit DVD2Blu.com.
Warner Bros. Home Entertainment Group is proud to be an environmentally friendly company and will recycle all DVDs mailed for upgrade. The discs will be processed and used for future plastic packaging.