Alexander Mc Queen Puma
Unexpected and unique, Alexander McQueen PUMA defines a new provocative horizon in Sport Fashion. Founded on the union of tradition and technology, the collection juxtaposes influences delivering a visually contemporary line that is conceptually sophisticated, powerful and intricately crafted.
The metaphoric concept of ‘Power’ is the DNA of the new collection. Physical and mental power exist at the very core of sport and the collection strives to interpret and convey ‘Power’ in innovative and unexpected ways. With ‘Power’ as a constant reference, each season’s collection will also have a specific seasonal theme related to sport.
The Spring/Summer 20010 seasonal theme is ‘Martial Arts’ — a sport with power at its essence, referenced in style, color and material applications.