Puma

Puma is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi.

  1. Sportlifestyle brand with a distinct design and global outlook that blends influences from the world of sport and fashion
  2. Operations in more than 120 countries
  3. Brand image built on strong sports heritage, a long tradition of innovation and sports performance, as well as cooperation with major athletes and teams
  4. One of the world’s largest providers of athletic footwear, apparel and accessories
  5. Owner of the high-potential Tretorn brand

2009 key figures

Brand established in 1948
€2,461 million of revenue in 2009
€320 million of recurring operating income in 2009
9,646 employees in 2009 (1)
(1) Average number of employees

Breakdown of 2009 revenue by product category

PumaCAcat-EN

Breakdown of 2009 revenue by geographical area

PumaCAzone-EN