The Unseen Bafana Bafana

An informal chat with Bafana Bafana coach Carlos Aberto Parreira and three of his squad members as they prepare for the 2010 FIFA World Cup at the home of adidas in Herzogenaurach, Germany.

adidas beat Nike to win the World Cup

Adidas AG Chief Executive Officer Herbert Hainer said “there is a good chance” for the company to expand its market leadership as a soccer sports brand with the World Cup tournament and that he is “more than satisfied” with sales numbers so far