Weird Product Placement: Superman and Marlboro

This is a cool case of Weird Product Placement.

Marlboro paid the producers of Superman II $25,000 dollars for a Marlboro truck to be smack dab in the center of the final epic fight of the movie. At one point, the near-invincible Man of Steel is thrown right through the logo, and then climbs back out. Of course, the moral implications of putting a children’s superhero in a cigarette truck have not escaped people, and many parents objected to the imagery.